LOGO DESIGN + BRAND DEVELOPMENT | POSH CENTER (2020)
POSH Center is a recreation center and event space in Union, Missouri that provides a safe place for women to exercise, meet together, and feel connected in their community. The client wanted a logo and branding guidelines to encapsulate the meaning of “POSH” (Positive Opportunities for Sustainable Health) while representing strength, balance, and femininity. The final POSH Center logo I created features a woman with her arms held high, conveying her power, courage, and perseverance through the peaks and valleys of life. POSH Center has used the logo for store signage, apparel, social media postings, and more.
In addition to the logo design, I created branding guidelines for POSH Center. The guidelines contain instructions for logo usage and information on the colors and typography to be used when identifying the brand.
